With financial experts around the world predicting that we will soon be facing another economic downturn, it's hard not to feel the pressure of what’s to come. Of course, the natural reaction from most businesses and large enterprises is to start searching for ways to improve efficiencies and cut costs wherever possible, in preparation for more trying times. So, when it comes to the idea of app development right now, this is typically one of the first things put on the back burner. But is this the right approach for your organisation?
Well, possibly.
If it’s going to help you become more efficient, connect better with customers and kickstart your rise when the market turns, then definitely.
In this article, we’re going to look at the value and the benefits that your business could stand to gain by exploring app development right now – helping you to make the best decision going forward.
Yep… not exactly a great argument for app development straight up, but this is the reality that all businesses need to accept.
Of course, you still need to do everything that you can to protect your business. This might mean reigning in spending, eliminating unnecessary costs and looking for ways to make your business run more efficiently – because nothing is more important than ensuring your organisation can weather the storm and make it out the other side.
However, this doesn’t mean that you cannot continue to find new ways to innovate and get the edge on your competition as well. Remember that periods of economic downturn are almost always followed by periods of growth, and you want to make sure that you’re at the front of that wave when it hits.
And this is where app development comes in and can really shine.
Throughout every economic downturn, there are always casualties. These are the weak players in your industry. The ones that couldn’t protect themselves when push came to shove.
After the dust settles, their share of the market will be up for grabs, and if your organisation has spent this period working on new ways to engage consumers, then you’ll be in a prime position to take their share for yourself when the market starts to pick up again.
To do this, you need to provide more convenience to the market and reduce the barrier to accessing your products and services – and what better way to do that than through app development?
While an app will not be the saving grace that makes the economic downturn any easier, it will put you in a far better position to take that greater share of the market on the other side and ride that new wave of growth all the way to the end.
In other words, innovate while the market is down, so you’re ready to make a progressive impact on the way back up.
Of course, the answer to this question comes down to weighing up the cost of app development versus the value that you stand to gain from it – which is especially important right now as your organisation looks to cut costs.
But before you do this, consider the following sentiment:
In the digital age, you’re either already a tech company, you’re working to become a tech company, or you’re slowly being devoured by a tech company.
The impending economic downturn is going to see a lot of companies devoured by technology. So, you want to make sure that if you’re not already a tech company, that you’re well on your way to becoming one – and building an app can help you to do this.
However, an app is only going to be worth it right now if you can put together a clear strategy that outlines how your app is to going to incentivise customers to interact more deeply with your brand.
If you can do this, then developing an app will truly help to position your organisation to increase your market share so that you can grow and thrive in the wake of the economic downturn – offering you value that far outweighs the upfront costs.
To make the app development process easy and seamless, especially in an uncertain time, you must be fully supported by the right tech team that specialises in app design and development.
At App Boxer, we commit to bringing your app idea to life so you can focus on what you do best – delivering value through your business.
App Boxer is a UK and Australian app development agency with a passion for innovation and a keen eye for detail every step of the way.
We take a holistic approach to app development, providing support for your entire journey. From idea generation and MVP development through to testing and marketing, you’ll get everything you need and more with App Boxer.
Book a free consultation with App Boxer today to discover how we can help you to build the best app solution for your business.
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