Optimize Mind Performance is a start-up company that provides mental skills training for athletes. Building on the idea that sport is 90% mental and only 10% physical, Optimize aims to democratise mental skills training and bring world-class mental skills resources to athletes.
Having started the business only 18 months ago, the Optimize team has spent significant time working on their service offering and were ready to develop an app that would empower athletes all around the world to reach peak mental condition – anytime, anywhere.
Optimize had already established the goals and objectives for the business, building on market research and personal athlete experiences. Now, the team was ready to hit the market and allow athletes to have mobile, 24/7 access to mental skills training right at their fingertips.
This is where App Boxer came in.
Referred by a trusted friend to Jack Preddey, the Founder and CEO of Optimize, their team identified that App Boxer had a good reputation, impressive collateral and case studies that demonstrated their relevant experience.
So, Jack reached out to App Boxer in 2021.
Optimize approached App Boxer with a couple of app ideas prepared – since they had been working with an in-house UI/UX professional prior to the partnership. The idea was there, but the challenge was around how to turn these ideas into an actual, functional app that would allow Optimize to deliver on their promises to the global athlete community.
Being a start-up, Optimize was working with a clear vision, albeit with a limited budget. So, it was App Boxer’s role to guide the team from the beginning of the journey, finalise all the content and develop a user-friendly app that would efficiently bring all of Optimize’s mental skills resources right into the hands of their target audience, while keeping on-time and on-budget.
App Boxer and Optimize had to collaborate together to build an app that would host world-class mental training resources for athletes collated by Optimize – so that athletes could condition their minds in the same way as they do their physical bodies using an accessible platform on their smart devices.
The process would involve a lot of research, the app development process itself and the designing of a webpage to promote the application online prior to its launch.
Seeing the work that the Optimize team had already undertaken with the UI/UX design, App Boxer formed a bespoke team that could pick up where they were up to and complete the app.
The App Boxer team then worked closely with Optimize – walking the team through the complexities of developing the app and spending over 2000 hours on the planning and development of the app while taking the time to get every detail right.
However, it wasn’t just about simply following Optimize’s instructions. App Boxer also introduced their own ideas and contributed to the overall strategy to ensure that the developed app was market-ready.
Optimize now has a fully-functional and optimised app that fully reflects the initial vision of the team – and they are thrilled with the quality of the final output.
The Optimize team feels confident with the project, knowing that it will gain traction, encourage users to try the app and collect data to continuously improve service delivery through it. App Boxer has also designed a website for Optimize – promoting the app for athletes who are looking for a guide for their mental fitness routines.
The app is now ready for launch in October 2022.
With a passion for innovation and a keen eye for detail, App Boxer has successfully helped start-up company, Optimize, in navigating the complexities of developing an app for the first time.
The targets of the business were also met, and the client is pleased with the results of the collaboration. Going forward, App Boxer will continue to support Optimize through their launch and the analyses of the results post-launch to continuously improve its functionality.
Always and in all ways, App Boxer is here to guide our partners every step of the way.
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