Case Studies Optimize Mind Performance

Optimize Mind Performance

Fitness Health Lifestyle
  • UI Design
  • User Stories
  • Technology Architecture
  • Website Development
  • Mobile App Development

Optimize Mind Performance is a start-up company that provides mental skills training for athletes. Building on the idea that sport is 90% mental and only 10% physical, Optimize aims to democratise mental skills training and bring world-class mental skills resources to athletes.

The Company

Having started the business only 18 months ago, the Optimize team has spent significant time working on their service offering and were ready to develop an app that would empower athletes all around the world to reach peak mental condition – anytime, anywhere.

The Situation

Optimize had already established the goals and objectives for the business, building on market research and personal athlete experiences. Now, the team was ready to hit the market and allow athletes to have mobile, 24/7 access to mental skills training right at their fingertips.
This is where App Boxer came in.

Referred by a trusted friend to Jack Preddey, the Founder and CEO of Optimize, their team identified that App Boxer had a good reputation, impressive collateral and case studies that demonstrated their relevant experience.
So, Jack reached out to App Boxer in 2021.

The Challenge

Optimize approached App Boxer with a couple of app ideas prepared – since they had been working with an in-house UI/UX professional prior to the partnership. The idea was there, but the challenge was around how to turn these ideas into an actual, functional app that would allow Optimize to deliver on their promises to the global athlete community.

Being a start-up, Optimize was working with a clear vision, albeit with a limited budget. So, it was App Boxer’s role to guide the team from the beginning of the journey, finalise all the content and develop a user-friendly app that would efficiently bring all of Optimize’s mental skills resources right into the hands of their target audience, while keeping on-time and on-budget.

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