It is the process of understanding your whole vision and gathering requirements for your app before heading into app development.
Think of it like hiring a building architect to design a house before you hire the builder.
Pie Rewards is a loyalty program that rewards its users with true value, providing them with fractional shares on each purchase.
Pie Reward’s founder Jamie Ross, had become fed up with retail loyalty programs that failed to provide any real benefits to their customers. He had grown tired of accumulating points or miles only to find out that they couldn’t be redeemed for anything worthwhile.
Jamie wanted to feel appreciated and valued by the brands he shopped with, not just strung along with empty promises.
So Pie Rewards was born. Pie Rewards is a loyalty program that rewards its users with fractional shares on each purchase.
Traditionally, to fully benefit from your everyday spending, it is now necessary to participate in multiple loyalty programs. The current loyalty programs have failed to provide adequate rewards for the average Australian, with only high spenders reaping the benefits. As a result, many Australians have lost interest in these programs.
Additionally, it is worth noting that over half of the Australian population does not own any shares.
Pie Rewards partners with a variety of retailers who provide rewards to customers when they shop using the Pie Rewards app. Smart customers opt to spend their money with these retail partners, as their shopping rewards can be converted into an investment option of their choosing, unlike typical rewards programs with restrictive redemption conditions.
With the Pie Rewards app, customers can track how their daily spending rewards contribute to their investment portfolio. Pie Rewards enables customers to take full ownership of their investment portfolio, facilitated through the user-friendly platform provided by Pie Rewards.
At App Boxer, we understood that developing a brand for Pie Rewards required a careful balance between communicating trust and keeping the concept of investing and finance lighthearted and exciting. To achieve this, we chose a colour scheme that combined the clean white with the energy and excitement of orange. We also crafted a brand narrative that emphasized the empowering nature of Pie Rewards, encouraging customers to take control of their financial future in a fun and engaging way. To keep things playful, we incorporated playful illustrations and animations throughout the app, using a conversational tone in all our messaging. The result is a brand that is both trustworthy and approachable, making investing and finance accessible to a wider audience.
At App Boxer, we leveraged the power of React Native to develop a hybrid app for Pie Rewards, allowing it to function seamlessly on both iOS and Android devices. Our development team ensured that the app’s user interface was intuitive, with an easy-to-navigate design that ensured a seamless user experience. We also integrated the app with CacheInvest, enabling customers to invest in fractional shares easily and efficiently. Furthermore, we incorporated the PokitPal cashback rewards system, providing customers with even more incentives to shop with Pie Rewards’ retail partners.
Through careful collaboration with both CacheInvest and PokitPal, we were able to develop a holistic and robust platform that provides a complete financial solution for customers, all in one app.