Brand Identity underpins the design of your logo, your app, your social media and all marketing activities. It is totally essential to your value proposition and successful user experience. Whether your user will use your app every day and refer it to others will depend on an emotional connection to your brand.
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Branding Services & Brand Development
App Boxer understands the power of attention, customer experience and devotion based on the strategy and tactics of a strong brand identity for all Mobile App products.
What is brand identity?
In the world of branding, “Brand Identity” can encapsulate anything from a redesign of your current logo, a fresh mobile app, a reconfigure of your website content and social media, and other marketing activities.
As a result, branding becomes an essential tool to build on your value proposition and gauge successful user experience. Whether your user will use your app every day and refer it to others, it all depends on if you can create that ‘emotional connection” to your brand.
No enterprise can implement a branding strategy successfully without adopting a mobile-first approach too. In addition to connecting and communicating with customers through the app, an enterprise also needs to explore ways to use the app as an extension to its brand image.
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The brand development process
It’s the process of strengthening your professional services’ brand. Your strategy is how you go about aligning your brand with your business objectives, developing the tools needed to communicate your brand like your logo and tagline, and strengthening your updated brand.
Our overall business strategy is the context that helps you develop your brand strategy. As part of our branding services, we can help you define clear objectives to help you get to where you need to be.
We can help you narrow down your target audience for a faster growth.
Our experts look into understanding your target client’s perspective, their priorities, anticipate their needs and put your branding message in a language/tone of voice that resonates with your target audience. We can also pinpoint areas of your business’s strength to minimise marking risk.
We determine how your business compares to others, and why potential clients within your desired target audience should choose to work with you. We draft up a statement that encapsulates your brand positioning, and ‘delivers’ what you promise.
Now’s the time to translate your brand positioning into messages to your target audience, which can include potential employees, clients and customers. Core branding must remain consistent for all audiences, but each audience will be interested in different aspects of your messaging. Every concern your target audience may experience should be addressed. We can help you clarify the types of evidence which supports your messages.
Your logo, name and tagline are not the brand alone. They only make part of your brand identity, and symbolise your brand.
Content marketing in brand development is particularly useful in today’s digital age. It makes use of valuable educational content to nurture, attract and qualify prospects. Brand strength is driven by visibility and reputation, which makes it the perfect way to make your brand identity relevant to your target audience.
A website can be your single most important brand development. Think of it as the go-to stop where your target audience turns to learn about your products and services, how you provide them and your varying clients. If your site sends the wrong message, prospective clients may move elsewhere.
Your marketing toolkit can include overviews and sale-sheets of your core products, describing your service offerings and a general summary of your business. When key services are offered appropriately, they not only serve as an important branding services tool but can increase your business development function.
Our App Boxer branding experts can track and monitor your branding strategy once it’s implemented. We can assess whether implementation went on as planned, how many new leads and employee opportunities were generated to measure search traffic. Only by tracking your entire branding development process can we guarantee that you are making the right adjustments when necessary.
Our branding projects
From brand identity rescues, rebrand campaigns and creative projects, here are just some of the few branding development case studies we are most proud of.
We’re not your average app development agency! We’ve got the skills, the experience, and the secret sauce that makes us the go-to team for app projects. With over a decade of industry expertise, we’ve conquered mountains of code and delivered stellar apps to clients across diverse industries. Trust us; we’ve got the know-how you’re looking for in an app developer and are positioned as one of the best app builders in Australia!
Ah, the magic behind our app wizardry! Our development process is like a well-choreographed dance using the Agile development methodology, ensuring that every step leads to app perfection. We follow industry best practices religiously, from capturing requirements to designing, coding, testing, and deploying. And quality? It’s our middle name! Our team of perfectionists leaves no pixel unpolished and no line of code unchecked. Rest assured, your app will shine brighter than a supernova when partnering with the best app builders in Sydney, Australia!
We’ve got project management skills that rival the world’s best jugglers! When you embark on the app development adventure with us, we assign you a dedicated project manager who will be your trusty guide throughout the journey. We use top-notch project management tools like Jira, Confluence and Slack to keep things organized and transparent(Yes you’re in these tools with your project team). And communication? It’s our secret weapon! We’ll be in touch daily, ensuring you’re in the loop plus you’re invited to your projects weekly sprint meetings! Another reason why we’re the preferred mobile application development company for many of Australia’s challenger brands!
Ah, the million-dollar question! We understand that budget plays a crucial role in your app development journey. The cost of building an app can vary depending on numerous factors, such as the complexity of features, design requirements, platforms, and development timeline.
The average app development cost is around $50,000 and $200,000, depending on how much existing technology you’d like to use and how much you want to build from scratch. Most app development companies’ costs vary depending on local, hybrid or offshore development, We sit nicely in the middle with our hybrid model of onshore management and design with offshore development execution and rates.
At our app development agency, we take a customized approach to pricing. We’ll work closely with you to understand your app’s unique needs and goals. Based on that, we’ll provide you with a detailed project proposal outlining the costs. Our transparent pricing structure ensures no hidden surprises along the way.
While we can’t provide an exact figure without understanding your specific project requirements, we can assure you that we strive to deliver excellent value for your investment. Our focus is on creating high-quality apps that meet and exceed your expectations while maintaining a competitive pricing structure.
Building an app is an investment in your business’s growth and success. It’s essential to consider factors beyond the initial development cost, such as ongoing maintenance, updates, and potential enhancements. We’re here to guide you through the process, providing expert advice and helping you make informed decisions that align with your budget and long-term goals.
Let’s connect and discuss your app project in more detail. Together, we’ll find the perfect balance between your vision and budget to bring your app idea to life!
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