Branding Services & Brand Development
Brand Identity can encapsulate anything.

App Boxer understands the power of attention, customer experience and devotion based on the strategy and tactics of a strong brand identity for all Mobile App products.

What is brand identity?

In the world of branding, “Brand Identity” can encapsulate anything from a redesign of your current logo, a fresh mobile app, a reconfigure of your website content and social media, and other marketing activities.

As a result, branding becomes an essential tool to build on your value proposition and gauge successful user experience. Whether your user will use your app every day and refer it to others, it all depends on if you can create that ‘emotional connection” to your brand.

No enterprise can implement a branding strategy successfully without adopting a mobile-first approach too. In addition to connecting and communicating with customers through the app, an enterprise also needs to explore ways to use the app as an extension to its brand image.

Our services
  • Brand tagline and development
  • Refresh campaigns
  • Brand positioning
  • Brand rollout
  • Brand audit and strategy
The brand development process
Brand development redefined

It’s the process of strengthening your professional services’ brand. Your strategy is how you go about aligning your brand with your business objectives, developing the tools needed to communicate your brand like your logo and tagline, and strengthening your updated brand.

Considering your overall business strategy

Our overall business strategy is the context that helps you develop your brand strategy. As part of our branding services, we can help you define clear objectives to help you get to where you need to be.

Identifying your target clients

We can help you narrow down your target audience for a faster growth.

Researching your target client group

Our experts look into understanding your target client’s perspective, their priorities, anticipate their needs and put your branding message in a language/tone of voice that resonates with your target audience. We can also pinpoint areas of your business’s strength to minimise marking risk.

Develop your brand positioning

We determine how your business compares to others, and why potential clients within your desired target audience should choose to work with you. We draft up a statement that encapsulates your brand positioning, and ‘delivers’ what you promise.

Developing your message strategy

Now’s the time to translate your brand positioning into messages to your target audience, which can include potential employees, clients and customers. Core branding must remain consistent for all audiences, but each audience will be interested in different aspects of your messaging. Every concern your target audience may experience should be addressed. We can help you clarify the types of evidence which supports your messages.

Developing your name, logo and tagline

Your logo, name and tagline are not the brand alone. They only make part of your brand identity, and symbolise your brand.

Develop your content marketing strategy

Content marketing in brand development is particularly useful in today’s digital age. It makes use of valuable educational content to nurture, attract and qualify prospects. Brand strength is driven by visibility and reputation, which makes it the perfect way to make your brand identity relevant to your target audience.

Develop your website

A website can be your single most important brand development. Think of it as the go-to stop where your target audience turns to learn about your products and services, how you provide them and your varying clients. If your site sends the wrong message, prospective clients may move elsewhere.

Building your marketing toolkit

Your marketing toolkit can include overviews and sale-sheets of your core products, describing your service offerings and a general summary of your business. When key services are offered appropriately, they not only serve as an important branding services tool but can increase your business development function.

Implement, track and adjust

Our App Boxer branding experts can track and monitor your branding strategy once it’s implemented. We can assess whether implementation went on as planned, how many new leads and employee opportunities were generated to measure search traffic. Only by tracking your entire branding development process can we guarantee that you are making the right adjustments when necessary.

Our branding projects

From brand identity rescues, rebrand campaigns and creative projects, here are just some of the few branding development case studies we are most proud of.

Got a Question?

Frequently Asked Questions

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  • How much experience does App Boxer have?

    We’re not your average app development agency! We’ve got the skills, the experience, and the secret sauce that makes us the go-to team for app projects. With over a decade of industry expertise, we’ve conquered mountains of code and delivered stellar apps to clients across diverse industries. Trust us; we’ve got the know-how you’re looking for in an app developer and are positioned as one of the best app builders in Australia!

  • What is App Boxers development process, and how do we ensure quality?

    Ah, the magic behind our app wizardry! Our development process is like a well-choreographed dance using the Agile development methodology, ensuring that every step leads to app perfection. We follow industry best practices religiously, from capturing requirements to designing, coding, testing, and deploying. And quality? It’s our middle name! Our team of perfectionists leaves no pixel unpolished and no line of code unchecked. Rest assured, your app will shine brighter than a supernova when partnering with the best app builders in Sydney, Australia!


    • Research – This is the stage where you learn everything you need to know about your developing app idea, from your customer demographics, your motivations, buyer personas etc. This first step is essential as it lays down the necesary research and brainstorming groundwork for the stages that follow.
    • Wireframing – Wireframing and drawing detailed sketches of your envisioned product allows you to understand the future of your app functionalities.
    • Technical feasibility assessment – Getting a clearer understanding of your product visuals and which backend systems will be able to support your app’s functionality. An app depending on its formation (iOS, Android) will have different requirements.
    • Prototype – By building a rapid prototype, you will be able to comprehend your app’s touch/user experience yourself and assess whether you’re going in the right direction. Include stakeholders in this process as their feedback is crucial to productivity development.
    • Design – Time to deep-dive into coding. Your UI/UX whizzes will build the look and feel of your app, providing you multiple blueprints and visual direction for you to review. Depending on your budget and scope, the design phase can take a number of hours and elements.
    • Development – This stage will occur early on and will often feature a set amount of series to validate an app’s functionality and assumptions to give you a better understanding of the scope of your work. At this point, regular changes and improvements to agile methodologies will be used and reviewed to move productivity.
    • Testing – In mobile app development, the earlier and more often you test the better as this will keep final costs low. Application testing is vast so ensure your team covers the necessary facets from compatibility testing, usability, interface checks, stress, security, performance and so on.
    • Deployment – Once your app is ready to submit, choose a day and key up for a formal launch. Different app stores will feature different launching policies so this is not the end. App development doesn’t end at a launch. Once your app gets in the hands of users, you will need to incorporate their invaluable feedback to future versions and regular updates.
  • How does App Boxer handle project management and communication?

    We’ve got project management skills that rival the world’s best jugglers! When you embark on the app development adventure with us, we assign you a dedicated project manager who will be your trusty guide throughout the journey. We use top-notch project management tools like Jira, Confluence and Slack to keep things organized and transparent(Yes you’re in these tools with your project team). And communication? It’s our secret weapon! We’ll be in touch daily, ensuring you’re in the loop plus you’re invited to your projects weekly sprint meetings! Another reason why we’re the preferred mobile application development company for many of Australia’s challenger brands!

  • How much does it cost to develop an app?

    Ah, the million-dollar question! We understand that budget plays a crucial role in your app development journey. The cost of building an app can vary depending on numerous factors, such as the complexity of features, design requirements, platforms, and development timeline. 

    The average app development cost is around $50,000 and $200,000, depending on how much existing technology you’d like to use and how much you want to build from scratch. Most app development companies’ costs vary depending on local, hybrid or offshore development, We sit nicely in the middle with our hybrid model of onshore management and design with offshore development execution and rates.

    At our app development agency, we take a customized approach to pricing. We’ll work closely with you to understand your app’s unique needs and goals. Based on that, we’ll provide you with a detailed project proposal outlining the costs. Our transparent pricing structure ensures no hidden surprises along the way.


    While we can’t provide an exact figure without understanding your specific project requirements, we can assure you that we strive to deliver excellent value for your investment. Our focus is on creating high-quality apps that meet and exceed your expectations while maintaining a competitive pricing structure.


    Building an app is an investment in your business’s growth and success. It’s essential to consider factors beyond the initial development cost, such as ongoing maintenance, updates, and potential enhancements. We’re here to guide you through the process, providing expert advice and helping you make informed decisions that align with your budget and long-term goals.


    Let’s connect and discuss your app project in more detail. Together, we’ll find the perfect balance between your vision and budget to bring your app idea to life!

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