Appboxer

THE OPPORTUNITY

Snewpit was founded on the belief that everyone deserves instant access to the news that impacts and affects them. News should be personal and should be directly relevant to those reading it.

After struggling to find information about a local traffic incident which caused major disruptions, Snewpit’s founder, Charlie made it his mission to find a better way of helping everyday people to easily access and share relevant news with those around them.

With this in mind, Snewpit was born: a platform that delivers an easier way to discover and report news that’s important to people. It’s simple really - the future of news is here

THE PROJECT

Create an app and a website that is relevant to users. With a focus on authenticity, accessibility, and relevancy to the user, Snewpit is tackling the problems of a lack of newsworthiness into a new decade.

THE ENGAGEMENT

This is a story of rescuing a highly promising App from an app development team that went into administration. The poor quality of their work resulted in Snewpit suffering unsavable functionality. The Founder did his due diligence on us and decided to engage us to revive, relaunch and retain the operational standard of Snewpit. Full credit to the Founder, it has been a wild ride for him and together, we have found a groove.

THE STRATEGY

  • Design
  • UI Design
  • Development
  • Mobile App Development
  • Website Development
  • New Features, Maintenance and Support (Growth Partner Program)

01

VISUAL
BRAND APPROACH

The Snewpit brand embraces a vibrant approach. It’s very bright, colourful. The content is created by users so the vibrant brand is used to increase the UX without detracting from the newsworthiness.

The colourful approach is enhanced by the movement of the brand in gifs and animations.

COLOUR PALETTE

ICONS

02

WEBSITE

The user experience for desktop meets the same brand and functions as the app. It is important that users can engage with news that is relevant to them on the platform (desktop or mobile) they are using when they need it.

This is a custom-built site with filters but also requires you to create an account and login so you can create, view and rate your relevant news. Truthful and correct details are curated by users.

03

DEVELOPMENT

App Boxer’s initial engagement explored the quality of the code, assess the accuracy of the location-based news and improve the UX.

To find out more about our process with rescue projects and partnering with Founder to reestablish a high-quality app for users, contact us to speak with our Director.

04

SUPPORT & MAINTENANCE

As the Snewpit platform grows and executes its mission (to be the world's largest and most trusted news sharing platform, with news reported by the people, for the people) we are proud to build, measure, learn with the Founder. We are so proud to be continuing to add new functionality to a project that adds so much meaning to peoples lives.

We are in the business of making ice bergs; the details are always deeper than what you see.

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