THE OPPORTUNITY

The MVP has been validated. Phase one has proven through market insights and user analysis that the Founders were ready to iterate and improve.

The challenge was to improve the UI design, user experience and iterations on the functionality in-line with the results of the research. This is a story of success!

THE PROJECT

App Boxer has been an integral part to the success of Reward Me movement. Being involved from the genesis of the brand and development to the growth and refresh.

The goal was to implement the design and development iterations discovered through feedback.

After testing the app in phase 1, the strategy for phase 2 was to make it more engaging, easier to use, and on trend with what’s happening in the world.

We made features like COVID-19 check in and hygiene information central to our design and made sure the entire experience was engaging enough for the users to keep returning to the app.

VISUAL
BRAND APPROACH

The visual approach was driven by the primary intention of giving an on-trend refresh to the entire brand and the app’s UI. We successfully made the key visual elements like CTAs, restaurant photos and typography more prominent and pleasing to the eye.

We stripped down the unused functionality and focused on the the best UX. This means the onboarding process for new users was streamlined and the COVID-19 check-in was a delightful experience.

Logo

COLOUR PALETTE

DEVELOPMENT

The first version of the app had users of multiple bars and restaurants so we had access to a range of analytics.

This informed the Founders vision for Phase two; highlight the most important features and information in one tab, rather than forcing the user to navigate through multiple screens to discover engaging content.

Therefore, our focus was on improving the user experience, streamlining the onboarding process, adding features to the UI by adding a touch of animation to make the entire experience come to life.

It did not require us to rebuild the technology or code as we used the versatile language of React Native.

We’re more than an app development company, we understand how to start and launch your digital business.

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