THE OPPORTUNITY

Already successfully operating the Kaden Centre, a fitness centre that provides customised exercise programs for cancer patients, the founders wanted to build an exercise app with customised, targeted exercise programs for not just Cancer patients, but everyone suffering from any chronic illness.

THE PROJECT

The project was a perfect opportunity for us to help a founder create something that was more than just a mobile app but a medium for them to offer their expertise and help Australians suffering from chronic illnesses.

The RenuMe app needed to tailor programs to an individual's health condition and fitness level.

THE ENGAGEMENT

From day one, we made sure the founders understand every step we take and are not only informed but also involved in every decision we’ve made for them.

The founders reciprocated this by trusting us with our decisions and giving us complete control of the steering wheel.

We understood that RenuMe was our founders’ second avenue for distributing similar content and helping people suffering from Chronic Illness that they can't work with Face to Face at their current fitness centre.

The strategy was to give the user all the tools needed to make the profile as detailed as possible in order to serve them with exercise regimes that are tailored to their needs.

VISUAL
BRAND APPROACH

In order to better cater to the needs of our target customers, we ensured that the design is super basic with large touch zones, there is minimal information on each screen and the focus is only on one task at a time - from building the profile to exercise regimes. We made use of relatable imagery and strayed away from illustrations while keeping the colour palette softer and less intimidating to our audience.

Logo

COLOUR PALETTE

DEVELOPMENT

The basic requirement for this app was the ability for users to be able to modify the exercises and plans to suit their needs and chronic conditions or injuries. The App was built using React Native to run on IOS and Android devices with a Python Backend hosted on AWS.

The founders trusted our expertise to deliver an app that could make the complicated backend look simple and user friendly.

We’re more than an app development company, we understand how to start and launch your digital business.

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