PAH! means success in Auslan and we wanted to display this throughout the brand identity. Our aim was to create a fun, professional and memorable identity that would represent both languages (Auslan and English). The P bubble contains the bold ‘PAH!’ typography giving PAH! (success) an onomatopoeia type feel.
The strategy was to give the user a flawless UI experience. A predominately blue colour palette, clean lines and strong typography works harmoniously on all design mediums.
During the Kick-off Phase process we developed a landing page for PAH! This allowed us to generate some interest early and build a user database while the project was in development over 4 months.
The website was upgraded for the launch of the company and the app. It serves the purpose of informing users about the brand, the mission of Pah! the app and includes Auslan videos for FAQ.
The technology behind PAH! renders the competition redundant.
It enables a highly trusted experience for the deaf community and interpreters; a well researched and boutique user design (UX) that creates automatically issued invoices with NDIS and EAF payment information; built on React Native, Python and a suite of integrations.