THE OPPORTUNITY

PAH!’s founder Rachel understands that being without an interpreter is frustrating and has always felt as if there are never enough Auslan interpreters. ‘As deaf people, you miss out on being able to attend certain events because interpreters aren't available and as interpreters you may feel frustrated when you decline jobs you can’t fit into your schedule.’

THE PROJECT

Create an app that is relevant to users and a platform between the deaf community and Auslan interpreters. Make it easy and simple to book an interpreter, to allow users to attend birthday parties, appointments or business meetings. Video Remote Interpreting and Face to Face Interpreting available to users.

Create an easy to use booking platform for interpreters to book/edit appointments, communicate with clients and recieve payment for services.

THE ENGAGEMENT

As an expert in this industry, Rachel saw many barriers that hindered efficient and successful bookings. Her passion to provide a better experience for everyone in the interpreting industry inspired the creation of PAH!

Rachel identified App Boxer to create a better way for the deaf and interpreting community to come together .. saying about App Boxer; "Great communication, professional customer service and exceptional skills. The team are always happy to go above and beyond to ensure they are releasing a high quality product. One of the very few companies who care about your project as much as you do".

THE STRATEGY

Identity Design
UI Design
Mobile App Development
Website Development
New Features

01

VISUAL

BRAND APPROACH

PAH! means success in Auslan and we wanted to display this throughout the brand identity. Our aim was to create a fun, professional and memorable identity that would represent both languages (Auslan and English). The P bubble contains the bold ‘PAH!’ typography giving PAH! (success) an onomatopoeia type feel.

The strategy was to give the user a flawless UI experience. A predominately blue colour palette, clean lines and strong typography works harmoniously on all design mediums.

COLOUR PALETTE

ICONS

02

WEBSITE

During the Kick-off Phase process we developed a landing page for PAH! This allowed us to generate some interest early and build a user database while the project was in development over 4 months.

The website was upgraded for the launch of the company and the app. It serves the purpose of informing users about the brand, the mission of Pah! the app and includes Auslan videos for FAQ.

03

DEVELOPMENT

The technology behind PAH! renders the competition redundant.

It enables a highly trusted experience for the deaf community and interpreters; a well researched and boutique user design (UX) that creates automatically issued invoices with NDIS and EAF payment information; built on React Native, Python and a suite of integrations.