THE OPPORTUNITY

We were invited to an opportunity to help two Founders who were passionate about making sure the process of maintaining a home is not tedious for anyone involved.

In phase one, the project was focussed on validating the most important feature of the app - posting, quoting, booking and taking payments for jobs.

THE PROJECT

MyTradie engaged us to create an MVP, but with a grand plan! With the Founders being successful and proven within the Maintenance sector they have a vision to disrupt and revolutionise the way Tradies gain and complete works.

Before the technology has even been completed the Founders have already gained customer traction with over 7000 properties. This proves that these Founders have developed a great example a disruptive product plan that we are happy to help them facilitate.

THE ENGAGEMENT

For technology projects with a short runaway it is essential that communication is seamless at every level. We were engaged on a multi faceted level to create the brand identity, UX/UI design and the development of the platform.

As consultants to the Founders we were also happy to assist with connecting them to potential investors.

The strategy was to design and develop a product that aimed to disrupt an industry with two of the most passionate Founders we have ever seen.

The aim was to test the viability of the product in phase one and make required improvements in phase two.

VISUAL
BRAND APPROACH

We ensured that the design had a mute palette and gave users a sense of using a simple tool.

By incorporating minimal transitions, we gave the functionality the center stage and made it the highlight of the user experience.

Logo

COLOUR PALETTE

DEVELOPMENT

My Tradie was built using React Native to run on IOS and Android devices with a Python Backend hosted on AWS.

The design and the development team had an iterative response to the improvements of UI and UX in the app. Continuously improving the UX ensures the lowest churn rate possible.

We’re more than an app development company, we understand how to start and launch your digital business.

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