VISUAL
BRAND APPROACH
We ensured that the design had a mute palette and gave users a sense of using a simple tool.
By incorporating minimal transitions, we gave the functionality the center stage and made it the highlight of the user experience.
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COLOUR PALETTE




DEVELOPMENT
My Tradie was built using React Native to run on IOS and Android devices with a Python Backend hosted on AWS.
The design and the development team had an iterative response to the improvements of UI and UX in the app. Continuously improving the UX ensures the lowest churn rate possible.