As we well and truly settle into the routine of 2021, it becomes easy to forget what a turbulent time 2020 was for all of us. At a time where the pandemic caused us to have less face-to-face time and increased screen time, there’s a large amount of key learnings we can take away about the digital and app development spaces. 

In 2020 alone, there were over 218 Billion app downloads worldwide, both free and purchased Source: Statista 

In 2021, the global revenue from mobile apps, in-app purchases and advertising is set to reach $693 Billion (US dollars). Source: Statista

 

So, here are some mobile app trends to get on for 2021;

 

1. Augmented reality (AR) Apps

AR provides an interactive experience of a real-world environment enhanced by computer generated elements such as, sounds, animations and other visual elements. 

Arguably, the most popular AR App is Pokemon Go, which has amassed 1.1 billion downloads and $1.23 billion in revenue in 2020. Source: https://www.businessofapps.com/data/pokemon-go-statistics/

It is anticipated that the market for AR apps will grow to $70 billion by 2023!

 

2. On-Demand Apps

UberEats Imagery: https://unsplash.com/photos/4w3UZBFDacI

On demand apps are connecting customers to a wide range of products and services. They allow users to order their product or service with the assurance of fast and efficient delivery. 

This idea became most popular with ride-hailing company Uber. Now, On-Demand apps have expanded beyond food delivery and ride-hailing services, into apps such as TaskRabbit, which connects users who need to outsource a task, to people who can complete the task. 

These are becoming increasingly popular and if you have an idea for one, you can rest assured there is a market out there!

 

3. Healthcare apps

Healthcare apps are offering health-related programs and services to patients without needing to leave their home. 

Following the Global health crisis, Covid-19, these apps have grown to be extremely valuable in increasing access to health care services without the added hassles and risk involved with going to a doctors office. There are still necessary reasons to see your doctor in person, but these allow for doctors and practitioners to see a larger number of patients than before. 

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