THE OPPORTUNITY

In Autumn of 2019, we met a Founder who wanted to make a difference in the lives of his family and friends who needed encouragement and support. He was deeply moved in the way that his Sister was tackling life with a serious illness - she made herself feel better by making others feel good!

The Founder thought that this was a profound act of reciprocity that should be easily available to everyone.

THE PROJECT

Create a gifting app that allows you to send a personal message. It is all about the personal experience - make it fun, make it easy, make it memorable and uplifting.

With a focus on the CX, we thought it was equally important to create an emotive Brand Identity as well as a high-quality MVP.

THE ENGAGEMENT

As an experienced and driven business person, the Founder has been the ideal entrepreneur to partner with. Upon our first meeting (a first meeting always has a unique funny story too!) and deciding that the fit was right - the App Boxer team were engaged at every level of project management and execution:

THE STRATEGY

Startup Advisors
Marketing & Business Strategy
Design
Branding
UI Design
Development
Mobile App Development
New Features, Maintenance and Support (Growth Partner Program)
Investment
Capital Raise

01

VISUAL

BRAND APPROACH

Gives the user a sense of belonging and inclusion in a good time. The act of reciprocity is strong and it’s all about the feels. The team identified that it was critical to identify the personality of the brand early on as the UI/UX Design of the app would be informed very practically by these values.

The brand identity needed to move a sense of emotion and this has been showcased in the suite of colours, typography, use of icons, animations, gifs and celebratory messages.

COLOUR PALETTE

ICONS

02

LANDING PAGE

The aim was to showcase the brand message, the credibility of the platform and capture users who were interested in downloading the app.

03

DEVELOPMENT

The app concept was created through our Kick-off Phase, a rapid prototype workshop.

It started with identifying the user needs, the functionality and the flow of the user scenarios. It needed to be fun and simple at every engagement without too many steps in educating the user.

We took the approach of including a number of the functionality on one screen because ‘white space’ was not needed in the UX.

04

SOCIAL MEDIA

The app and the brand message are showcases in images of people and fun animations. The App Boxer team has worked closely with the Founder to create and executed the design elements for socials.

05

STRATEGY

The MVP is simple. Send someone a gift card with a personal message using a video, gif or text message. Animation and strong colours are essential in delivering that message on brand and bring a smile to both the receiver and the giver.

However, it did not start out as a gift card platform. The pivot to the MVP as it is now was evident as the App Boxer team and the Founder iterated on an international business model along with technical capability.

We were central in sourcing and developing relationships with third party advisors and suppliers for the business and marketing execution.