It is the process of understanding your whole vision and gathering requirements for your app before heading into app development.
Think of it like hiring a building architect to design a house before you hire the builder.
A Gift Card Platform with a difference, Jangler is taking the act of digital gifting to a new level. From the very beginnings of the project, the founder’s main priority was to design a product that put the user at the core.
In 2019 the Founder, who was inspired by those close to him, wanted to create a platform that made gifting easy. In an increasingly digital world, the founder saw a gap in the market surrounding gift cards. As a single product, gift cards allow the receiver freedom of choice and the store owner a guaranteed profit but the stigma around gift cards was falling.
Jangler was created to inspire new ways of gifting. The project’s development was motivated by a highly visual approach and creates a memorable experience for both the gifter and the receiver. Jangler allows the gifter to write and send instant personalised messages, videos or gifs along with the gift card.
During the initial stages of the Kick-off Phase workshop, we worked closely with the founder to turn the original idea into a profitable project that met their goals. The team was dedicated to creating an MVP that allowed the project to enter the market as quickly as possible. Since launch, we have continued a relationship with the client to assist in further development and maintenance of the app.
The App Boxer team was responsible for bringing new life to the existing Jangler brand. Our designers refined the brand’s visual direction to cater to the Founer’s intended direction. It was designed to give the user a sense of belonging and inclusion; the team identified early on that the UI/UX Design of the app would be informed very practically by these values. This was achieved by unifying the colour palette, typography, icons and animations in a way that elevated the brand’s personality.
As part of the Kick-Off Phase, our team designed and fully developed a custom landing page for Jangler. The aim of the landing page is to showcase the brand’s message, which was one of the cruical selling points for the Jangler brand. The landing page promotes the credibility of the platform and educate users about the app’s launch.
The app concept was developed during our Kick-off Phase, a rapid prototype workshop with the client. We began by identifying the user’s needs, the functionality required and the flow of the user scenarios. It was crucial to promote the uplifting personality of the brand while retaining optimal functionality. It was designed in a way that the user could pick up the app and begin using it without an extensive learning curve.
The app and the brand message are showcases in images of people and fun animations. The App Boxer team has worked closely with the Founder to create and executed the design elements for socials.
The MVP is simple. Send someone a gift card with a personal message using a video, gif or text message. Animation and strong colours are essential in delivering that message on brand and bring a smile to both the receiver and the giver.
However, it did not start out as a gift card platform. The pivot to the MVP as it is now was evident as the App Boxer team and the Founder iterated on an international business model along with technical capability.
We were central in sourcing and developing relationships with third party advisors and suppliers for the business and marketing execution.
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