Connecting like-minded and empowered people. Heroe is a dating app that finds the middle ground between people and charities by providing opportunities to go on dates and support local businesses.
With the current dating world targeting appearance based attraction, individuals were being judged primarily on their looks rather than their values or interests. This means that people are missing out on the opportunity to make deeper connections with others.
Heroe is a 2 sided marketplace that is first and foremost a dating app that provides recommendations based on individuals’ similar interests. The app also gives charities and local businesses the opportunity to promote themselves as the ideal date location, connecting people who are looking to make a difference.
App Boxer were approached by the founder to help refine their idea and make it a reality. This involved working through our initial Kick-off Phase, including consultations with the client to refine the business and revenue model, and establishing a unique selling proposition. The design team were responsible for creating a dynamic brand identity which was applied throughout a user mobile app and business web portal, both of which were developed entirely by our team from the ground up.
Our design team was responsible for developing the entire brand identity for Heroe. It was important to create an inclusive brand that stood out from the competition. The personality of the brand was brought to life through the application of simple imagery and playful UI design to the app and business portal.
HEROE was built using App Boxer’s recommended technology stack, which involved using React Native to run on both iOS and Andriod devices with a Python Backend hosted on AWS.
Change
