We live in a new age where our smartphones are extensions of our bodies; we don’t leave the house without the little computers in our pockets. The average person picks up his/her phone 85 times a day, this equates to around a third of the time a person is awake and is twice as often as many of the participants realized.
So why not create a direct marketing channel where you can notify customers when they are due for a new and improved product, advertise promotions in a cost effective way or let customers book online directly without the need to ring.
1. Be Visible and Active to Customers at All Times
Put your contact information, prices, products, services etc.. in your customers hands at all times. Make it easy for your clients/customers to connect with you and you will be rewarded with their business.
2. Create a Direct Marketing Channel
An app would allow you to get in front of any potential client/customer every second of the day. You can send push notifications from the app to let people know about new products or special events coming up.
3. Provide Value to Your Customers
Create a digital loyalty program that can be accessed anywhere around the world. Create a community on an app or simply make their lives easier with a direct service.
4. Improve Customer Engagement
No matter whether you are a dog groomer or a spa service, your customers need a way to reach you. Having a messaging feature within your app can make a big difference in regards to communicating with your customers from anywhere around the world.
5. Stand Out From the Competition
These days’ mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors.
6. Cultivate Customer Loyalty
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.